Amazon Prime Dashboard
- Tech Stack: Power BI, DAX, Data Modeling, Data Visualization, Azure, SQL
- Link: Project Link
Designed an interactive Power BI dashboard for Amazon Prime, focused on real-time analysis of user engagement, content trends, and subscription metrics. The dashboard facilitates personalized insights that empower stakeholders to optimize their content strategy effectively.
Key features of the project include:
- Interactive filters for dynamic data visualization, allowing users to segment data by demographics, viewing habits, and subscription status.
- Real-time analytics to track user engagement metrics, including watch time, content popularity, and churn rates.
- Trend analysis of content performance over time to identify seasonal patterns and emerging viewer preferences.
- Visualizations using bar charts, line graphs, and maps to present data in an easily interpretable format.
- Integration with Azure for seamless data refresh and up-to-date reporting capabilities.
The dashboard enables stakeholders to make data-driven decisions regarding content creation and marketing strategies, ultimately enhancing user satisfaction and retention.
Key Insights
- Total Titles: 9,655
- Total Ratings: 25
- Total Genres: 519
- Total Directors: 5,771
- Start Date: 1920
- End Date: 2021
The dashboard reveals comprehensive analytics, showcasing a total of 9,655 titles available, spanning across various genres and countries. This data is crucial for understanding content reach and user engagement.